The IACC’s Trade Mission and Trade Show Program enables institutional clients—such as regional development agencies, consortia, trade associations, and chambers of commerce—to expand their reach to prospective U.S. partners for their member companies. By maximizing resources and minimizing costs, this program facilitates meaningful commercial connections through trade missions, trade shows and industry-specific events. These initiatives combine in-depth market exploration with opportunities for product testing and relationship building, making them an effective strategy for market expansion. This comprehensive program delivers impactful results, helping Italian companies build lasting commercial relationships in the U.S. market
The IACC’s Trade Mission and Trade Show program is tailored to the client’s specific goals and target audience(s) and typically includes:
- Initial Assessment: Collaboration with IACC marketing staff to define objectives for the trade mission and/or trade show.
- Target Identification: Selection of U.S. counterparts (importers, distributors, buyers, investors) and/or trade shows/events based on client-defined criteria.
- Outreach: Personalized communication with U.S. counterparts to gauge interest in the client’s offerings.
- Marketing Materials: Creation of customized outreach materials, if needed.
- Trade Show/Event Management: Turnkey organization of trade show participation or industry events.
- B2B Meeting Coordination: Scheduling meetings with interested U.S. counterparts to foster connections.
- Market Workshop: Development of an industry-specific or general U.S. market workshop for Italian companies, featuring insights from U.S. experts and counterparts.
- Post-Initiative Follow-Up: Collection of feedback, insights, and interest from U.S. participants to inform next steps.