NEW YORK – October 30, 2024 – IACC member, Marino, a leading strategic communications and public relations agency with offices in New York, Los Angeles and Miami, has completed two successful campaigns in partnership with the Italian Trade Agency (NYC office), celebrating and promoting Italian culinary traditions across the United States. With a focus on educating consumers nationwide about the exceptional quality and versatility of Italian cheeses, foods, and wines/spirits, the campaigns brought the spirit of “La Dolce Vita” into homes across the country.

In a bid to captivate a diverse audience, Marino implemented a creative blend of influencer marketing, social media engagement, advertising, and in-depth content that not only emphasized the authentic heritage of Italian products but also positioned them within trendy, mainstream American contexts. The campaigns leveraged these platforms to showcase the unique aspects of Italian food culture, making high-quality, Italian-made products accessible and appealing to a wide audience. The campaign achieved remarkable results, exceeding combined campaign goals by 135%.

Robert Barletta, EVP of Marino and head of the agency’s food and beverage division, praised the partnership’s achievements and the positive impact on Italian food promotion. “This campaign was a resounding success because it brought authentic Italian products to the forefront, allowing consumers to experience the best of Italy’s culinary heritage in ways that resonate with their everyday lives. Promoting Italian food is more than just sharing flavors; it’s about sharing a culture. Our team is proud to have inspired a renewed appreciation for Italian cuisine across the U.S. while fostering connections between traditional Italian heritage and modern American lifestyles.”

Marino.

Marino is a full-service communications firm delivering data-driven, fully integrated strategies focused on changing perceptions, amplifying impressions, and fostering high-level relationships to build brands. Based in New York City, with offices in Los Angeles and Miami, the markets Marino serves include real estate, consumer food and beverage, nonprofit, higher education, public affairs and advocacy, cannabis and professional services. Marino’s clients range from Fortune 100 companies and international brands to local and national nonprofits and businesses.

For more information on Marino visit www.marinopr.com