WEBINAR: Avoid Greenwashing: How to Label, Package, & Market Products (Module V)

Members joined us on December 4th for the fifth appointment of the webinar series "Carbon Emission Brand Management - Adding Monetary Value to Your Brand, Business & Bottom-Line", in collaboration with WDA Strategic Brand Marketing.

They learned about: 

• What is Greenwashing, and its second cousins, Bluewashing & Greenhushing?
• Best & Worst Marketing Communications: Protecting your business from fines & lawsuits
• California & NY Carbon legislation + What you Can’t & Must Say: FTC, SEC & the EU

RECORDING