Members joined us on November 13th for the fourth appointment of the webinar series "Carbon Emission Brand Management - Adding Monetary Value to Your Brand, Business & Bottom-Line", in collaboration with WDA Strategic Brand Marketing.
They learned about:
- The Price Resistance Fallacy: Why pundits default to “Price” to explain their pushbacks
- Why “Materiality Assessments” will & must lead ESG/CSR initiatives & negate pushbacks
- Green Bonds, Social Bonds & Impact Investing: What are they & do they work?
When
November 13th, 2024 from 12:00 PM to 1:00 PM
Location
United States


