SBA WEBINAR: Marketing Strategies with Neuro-Marketing Concepts

Members joined us on October 2nd for this fascinating workshop co-organized with the Small Business Administration (SBA). Participants delved into the emerging field of neuromarketing, the study of the brain to predict and potentially even manipulate consumer behavior and decision making.

SBA Economic Development Specialist Man-Li Lin helped participants gain a greater understanding of how neuromarketing efforts can help inform creative advertising, product development, pricing, and other marketing areas.

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