IACC’s Italian Food and Beverage Collective Launches Shop-in-Shop at ShopRite of Milford

We’re excited to share a new milestone for the IACC’s Italian Food and Beverage Collective (IFBC): the development of an in-store activation within Garafalo Markets, which operates under the ShopRite banner as part of the Wakefern Group. Garafalo’s ShopRite of Milford, CT is home to the IFBC activation.

The concept brings participating brands together in a dedicated “shop-in-shop” space—a simple yet impactful retail experience designed to showcase Italy’s best brands as a unified presence on the shelf. The initiative also serves as a valuable data point for the program: sales results will be collected and analyzed, with findings presented at the upcoming edition of the NGA Show in Las Vegas, highlighting key insights and the broader impact of the Collective’s retail strategy.

Participating brands in this activation include Caffè Borbone, Di Marco, Ferrarini, Monari Federzoni, Monini, Mutti, Consorzio del Parmigiano Reggiano, Sammontana and Urbani Truffles, Vallillo and San Carlo with design and buildout led by IACC members QNY and FB International. This activation builds on the IFBC’s flagship presence at the NGA Show and reflects the Collective’s broader mission: strengthening the presence of leading Italian food and beverage brands in the U.S. market through strategic, complementary partnerships with independent grocery retailers.