WEBINAR: When Marketing Goes Wrong: FTC Cases and What They Teach Businesses

We hosted a webinar in collaboration with our Senior Sustaining Member, Barkto Pavia LLP.

This session provided an overview of the Federal Trade Commission (FTC), its role in consumer protection, and the key standards governing advertising and marketing practices. It also explored the most relevant marketing and disclosure challenges faced by companies today, including influencer endorsements and consumer reviews, gating practices, “greenwashing,” labeling, pricing and promotional claims, as well as subscription and auto-renewal disclosures.

Participants gained practical insights and actionable takeaways to effectively mitigate potential risks and enhance compliance in their marketing strategies and practices.

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